Nice

When you are your own boss, you have to be your own marketing and PR person too.

So I wanted to share an article about an award I co-won with a colleague of mine Greg Scott from Mountain Equipment Co-op.

A huge honor from an amazing group of people I am humbled daily to work with, from the Outdoor Industry Association Sustainability Working Group.

Read the press release: Outstanding Contribution to the OIA SWG 

Enjoy!

Nicole's guide to the Holidays

Hello Everyone

I know you are going shopping. So I wanted to arm you with some things to think about when you purchase your gifts in the next few weeks.

We live in a time, where we have more than enough, so here is the theme...

Buy Less, Buy Better

Buy Less

Save yourself some money, giving a gift does not have to be a new THING.

• Give of gift of something homemade or something you don't use any more
• Give a gift of chores - wash your friend's floor, watch their kids for a night, rake their lawn, help them paint a room they always have wanted to do... the list is endless.
• Give the gift of appreciation - sit down for 10 minutes and write a note to someone about how much they mean to you. Think about how wonderful it feels to be appreciated.

Buy Better

• Buy used. I was in a Goodwill the other day and found some beautiful items that I know friends would appreciate, used is the new black.
• Buy organic - it can be food or clothing, but this gift is not only a nice treat for the receiver, but also for the farmers and the communities who grow organic crops.
• Buy Fair Trade. This is not charity, it is about good and fair business being done all the time. Each time you support Fair Trade you are directly helping workers at the lowest levels of the supply chain gain access to a better living.

My Favorite brands right now:

PACT - All organic and super cute T's, socks and underwear.

prAna - prAna is offering more organic and Fair Trade styles than the company ever has before. You will love the designs.

NAU - I am a huge fan and appreciate all of the work that goes into the designs of their products, and the contents are recycled, organic or TENCEL.

Metiseko - this amazing company is a French couple living in Vietnam who are focusing on all organic cotton and silk styles. I got to meet them when I was there 2 years ago. Amazing products. 

Green e-bay - e-bay has a specific site for all things green - worth checking out especially if you have kids.

The Body Shop - continues to innovate around sustainable innovation for farmers and customers around the globe. And I LOVE the smell of pink grapefruit!

Share your favorite sustainably designed products for the holidays. 

Thanks and gratitude

I like that there is a holiday where we stop and give thanks, if you think of it there is a holiday where we stop and express our love to. Yes they both have been commercialized beyond belief, but the essence is there and that'a all you have to focus on if you want.

Every day I am so grateful for everything in my life. I have a wonderful network of friends and family, an adoring husband, a beautiful home and community and I do work that I find incredibly meaningful.

Interestingly enough I am spending this Thanksgiving in an airport on my way to Bonn Germany to attend an International conference on sustainability in the organics industry.  I must admit, I would rather be at home with a hot coco watching a movie with Andy or enjoying a feast with our friends. But it turns out that outside of the USA, this day is just a Thursday. So off I go.

With every experience there is an opportunity to learn. This trip will be an easy one for me to turn off my knowing brain and absorb information. Although I have been working in the field of sustainability - the topic is so broad that I always have something to learn. And specifically this trip is more about the principles and standards of organic.  The momentum in this industry is incredible, as everyone working in it is already living their values and the passion and drive is front and center. There is never any "we can't or it won't work". It is about the HOW, WHEN, WHAT IF...
I am inspired constantly, so on this Thanksgiving day I am grateful also for the opportunity to continue to learn and be inspired.

Happy Thanksgiving all. 

Innovation

So much has been going on, my blogging has suffered.

But I have found a moment to write and one thing that has been following me through my journeys this summer - INNOVATION.

The first story that sparked this idea was an amazing visit with my friend Maura Dilley. Maura is an ideas person with a deep knowledge in sustainability - we spent the afternoon walking and talking about what it is going to take to bring the world to living by the principles of sustainability. We didn't solve the world's problem by any stretch, but we did talk about what it will take to bring about real innovation.
Not innovation where we change the color of an existing design or make stuff less bad, but where we live differently and let go of the fear that controls our bad habits and behaviors.
Super inspiring...

The second story is a good friend is starting up a new company, he called me to talk about sustainability and asked the best question EVER. He said "Nicole if you were to start it all over again, what would you recommend to a brand new company?" Luckily it was a easy question to answer.
I said I would build my business on the principles of The Natural Step Framework.  So we set up an opportunity where I spent a few hours with his team and we walked through the Natural Step for their new company. It was an AMAZING experience. The ideas that everyone came up with were innovative, different, pushed the boundaries of the way we live currently, the way a business could operate.
It made me believe that there is innovation out there, ready to be taken and implemented and to change the way we live.

Inspiration to keep going

I will be honest with you - I am not a saint. I know hard to believe eh?  Well not really.
So while I do have strong values and a passion for sustainability, I don't have perfect days.

I was feeling a little bummed out that both work and personal sustainability efforts were feeling a bit stalled of late.  Trying to get past habits and bad behaviors that we all get accustomed to that is leading the unsustainable life style we are cranking on.

Well I spent a few days a couple of days ago up in Nelson BC where one of my sisters lives full time and my other sister lives part time.  Nelson is one of this magical places that embodies contradictions: clear cuts and hippies, conservatives and liberals, insane athletes and a whole lotta coffee. It is everything that is there that gives the area its culture and flavor of passion.
I had the pleasure of being inspired and reminded that life can be what ever you want to make it and you will still be successful and live a full life. I was also reminded that what I do does mean something and not in what I do just for work, but how I live my life. That when I make decisions to buy local, from a coop, organic, fair trade, or Nothing, I am making a difference and creating a world that I think helps more people than less.

So I am taking this inspiration to the streets - yep join in!
I am calling on everyone to make a decision to change a single behavior that they didn't think they every could and just do it.
Ideas? What about:
- Never using a take out cup
- Buying only organic milk
- Buying only Fair Trade coffee
- Checking out craig's list for purchases before getting something new
- Building a drying rack and stop using the dryer.

Want some more inspiration? Leave a comment telling the world what your commitment will be and for the rest of the month all names will be put into a draw for a $100 gift card to prAna. Yep I am now buying your sweet sustainability love. But I have a feeling you are going to be greatly inspired and see the difference that you make!

Can't wait to hear your ideas... OH wait - what's mine. No more cheese unless it is organic. Ack - this one ain't easy. I love cheese and Organic cheese is spendy - but time to put my money where my mouth is...

Outsourcing the impact on our poor

A couple of days ago two of my girlfriends suggested I come to this talk being put on at the opening of the River Rally in Portland Oregon.
I got the chance to hear from Robert Kennedy Jr. environmental lawyer, activist and President of the Waterkeeper Alliance and Lisa Jackson the EPA's Administrator.

I am embarrassed to say I have never heard either of these leaders speak before, so I was really along for the evening of some food, maybe a glass of wine and a chance to hang out with my friends.

As soon as Mr. Kennedy took the microphone and started talking about the issues going on in this country and the history of the Waterkeeper Alliance my jaw dropped and I was held captivated.
One issue he touched on briefly struck a cord and brought me to tears; as it is something I see continuously in my work. This is the environmental burden we are shifting onto the poor of this country and the world.
Communities of affluence usually have the education, skills and money to push back on environmental pollution.  The poor do not. Places tend to be cheap for a reason, are they near agricultural run off, polluted lands, industrial areas.
I also see the poor of this country being denied access to environmental innovation - I am often told poor people can't buy organic food, solar panels for their homes, cars with good gas mileage. We have a system now that is makes environmentalism elitist.

I wrote about this in a recent blog post on why we need to support organic agriculture as the workers in the fields are being exposed to chemicals in the form of pesticides or insecticides with conventional farming. What are the long term affects of this?  Why should cheap food or clothing be cheap when it is putting people's lives at risk.  And the people who are working in the fields especially here in the United States are doing so out of necessity - most are immigrant labor. And this is where the social piece falls in place - are these people able to defend their rights?

I then was inspired to hear Lisa Jackson speak about the continued need to fight the environmental battle - "just because the lakes aren't on fire, doesn't mean we have saved the environment."  She spoke with such passion and vision for a country that can make the changes we want to see.

The tie of environmental and social justice is so intertwined it speaks to the same battle. I  was inspired and energized to do my part.  Because really it will happen as we each take on a piece and fight the fight for those who do not have the ability to do so - this is our responsibility.
Take one your "I should's" and make it an "I did". You know what to do. This is a values system - all of us living it creates change. 

Organic - learn more and make change

I am very excited and honored to have had the opportunity to work with experts in the organic movement for an Earth Day series we did at prAna.

Make sure you check out all of the blog posts about organic, why it is important and why we need to look beyond the food we eat but also to the clothes we wear.

Post 1 - Annie's 
Shauna Sadowski Director of Sustainability shared why organic is important to Annie's and why they work so hard to ensure that the wonderful food they create takes care of the soil and the farmers. Read the post here

Post 2 - Hood River Garlic
Terri Hixson is an organic garlic and blueberry farmer here in Hood River where I live. She has been certified organic for 10 years and feel so strongly the need to only produce crops that are not poisoning the planet or herself. Read the post here

Post 3 - Textile Exchange
Liesl Truscott is the farm team manager for textile exchange is working directly with organic cotton farmers globally to understand and build capacity for organic cotton farmers. She shares the impact of organic and why we need to think broadly about the clothes we wear. Read the post here

Post 4 - prAna
Here I talk about the realities of organic cotton and the need to grow the amount of organic products in the market. We need to see a shift in consumer understanding and the efforts that prAna is taking to move this forward. Read the post here