What happens when you hear insightful things for a source that you wouldn't necessarily go to. Skimming through Fast Company I found a great article on Sustainability by British Petroleum. Not the source you would go to, but despite what happened in the Gulf, BP had been investing in a new future for their company.
Steve Percy has six lessons for sustainability - check out the article Greening Black Gold: Lessons in Sustainability.
There is a lot of fear about the changes that Percy is proposing when you are inside a company. But it is true, to make sustainability truly a shift in the way humans and business impact the world we need to take these risks.
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