I have started working for a company and now emerced in the world of the brand I have a different perspective than I did as a jane average consumer. I was an activist, arguing that brands should make big decisions and change their practices to improve the planet or people. I still feel this way, but the way in which this is carried out is far different than I thought.
Here are some things that consumer activists should take into consideration when pressuring a brand.
1. Brands actually listen. If your argument is well thought out and pokes holes in the corporate strategy of the brand, they won't ignore you. You might not get a letter back, but I bet you will spark some conversations inside.
2. You voice is being added to others who push brands, enough individuals saying the same thing makes change.
3. Change is slow, but it is happening. Companies are often designing and producing goods years in advance, what you are seeing on the market now was developed a year maybe two ago. So the pressure now will be the results in a year or two.
4. The issues are complex, treat them this way. You ask a company why they do something and there are so many factors that it is difficult to pin point one. Sourcing for instance isn't about chasing cheap labor only, it is about where raw materials come from, duties, labor, delivery, distance to market, relationships, past business and so many more.
5. Come to the table with answers or suggestions. Don't forget we are all people, and therefore not perfect. Your experience or insight might be refreshing enough that makes a brand listen. if your goal really is to make social and environmental change then be a part of the solution.
