Monday, August 6, 2012

Innovation

So much has been going on, my blogging has suffered.

But I have found a moment to write and one thing that has been following me through my journeys this summer - INNOVATION.

The first story that sparked this idea was an amazing visit with my friend Maura Dilley. Maura is an ideas person with a deep knowledge in sustainability - we spent the afternoon walking and talking about what it is going to take to bring the world to living by the principles of sustainability. We didn't solve the world's problem by any stretch, but we did talk about what it will take to bring about real innovation.
Not innovation where we change the color of an existing design or make stuff less bad, but where we live differently and let go of the fear that controls our bad habits and behaviors.
Super inspiring...

The second story is a good friend is starting up a new company, he called me to talk about sustainability and asked the best question EVER. He said "Nicole if you were to start it all over again, what would you recommend to a brand new company?" Luckily it was a easy question to answer.
I said I would build my business on the principles of The Natural Step Framework.  So we set up an opportunity where I spent a few hours with his team and we walked through the Natural Step for their new company. It was an AMAZING experience. The ideas that everyone came up with were innovative, different, pushed the boundaries of the way we live currently, the way a business could operate.
It made me believe that there is innovation out there, ready to be taken and implemented and to change the way we live.