Chemicals: Villains of the Natural World...or Not

Recently, something fascinating was brought to my attention by a speaker on biomimicry. Interested in what that means? Read on to learn more...

There is a common misconception. This misconception is that chemicals are man-made hazards that pollute and threaten an otherwise chemical-free natural world.

Chemical [kem-i-kuh l] (noun)
1. a substance produced by or used in a chemical process.
2. of or relating to, used in, or produced by chemistry

Chemistry? Remember chemistry class? The science class that tried to teach you about the structure and property of substances and the changes they go through. And the Periodic Table of the Elements! Everyone knows that. But most of those elements didn't seem so evil...Carbon, Oxygen...the building blocks of life are contained in that colorful table.

So maybe chemicals aren't pure evil. Certainly combinations of them can be harmful to the health of living things - but chemicals are the building blocks of everything - natural and not.

There is this perception that the word "chemical" is evil, yet nature offers some incredible natural chemical solutions to very real world problems. Seashells inspiring self-assembling in nanotechnology. Plants inspiring biodegradable plastics made from CO2. Peacocks and butterflies inspiring color with light instead of pigments.

If we are going to truly understand chemistry enough to make real change - we need to stop villainizing chemicals and look to understand them instead. Biologists are being invited to the design table. Taking inspiration from nature to design for a sustainable future.

"Learning about the natural world is one thing. Learning from the natural world, that's the switch. That's the profound switch." -Janine Beynus, Biomimicry
Learn more at biomimicry.net
http://biomimicry.net/inspiring/

Innovation

So much has been going on, my blogging has suffered.

But I have found a moment to write and one thing that has been following me through my journeys this summer - INNOVATION.

The first story that sparked this idea was an amazing visit with my friend Maura Dilley. Maura is an ideas person with a deep knowledge in sustainability - we spent the afternoon walking and talking about what it is going to take to bring the world to living by the principles of sustainability. We didn't solve the world's problem by any stretch, but we did talk about what it will take to bring about real innovation.
Not innovation where we change the color of an existing design or make stuff less bad, but where we live differently and let go of the fear that controls our bad habits and behaviors.
Super inspiring...

The second story is a good friend is starting up a new company, he called me to talk about sustainability and asked the best question EVER. He said "Nicole if you were to start it all over again, what would you recommend to a brand new company?" Luckily it was a easy question to answer.
I said I would build my business on the principles of The Natural Step Framework.  So we set up an opportunity where I spent a few hours with his team and we walked through the Natural Step for their new company. It was an AMAZING experience. The ideas that everyone came up with were innovative, different, pushed the boundaries of the way we live currently, the way a business could operate.
It made me believe that there is innovation out there, ready to be taken and implemented and to change the way we live.