Chemicals: Villains of the Natural World...or Not

Recently, something fascinating was brought to my attention by a speaker on biomimicry. Interested in what that means? Read on to learn more...

There is a common misconception. This misconception is that chemicals are man-made hazards that pollute and threaten an otherwise chemical-free natural world.

Chemical [kem-i-kuh l] (noun)
1. a substance produced by or used in a chemical process.
2. of or relating to, used in, or produced by chemistry

Chemistry? Remember chemistry class? The science class that tried to teach you about the structure and property of substances and the changes they go through. And the Periodic Table of the Elements! Everyone knows that. But most of those elements didn't seem so evil...Carbon, Oxygen...the building blocks of life are contained in that colorful table.

So maybe chemicals aren't pure evil. Certainly combinations of them can be harmful to the health of living things - but chemicals are the building blocks of everything - natural and not.

There is this perception that the word "chemical" is evil, yet nature offers some incredible natural chemical solutions to very real world problems. Seashells inspiring self-assembling in nanotechnology. Plants inspiring biodegradable plastics made from CO2. Peacocks and butterflies inspiring color with light instead of pigments.

If we are going to truly understand chemistry enough to make real change - we need to stop villainizing chemicals and look to understand them instead. Biologists are being invited to the design table. Taking inspiration from nature to design for a sustainable future.

"Learning about the natural world is one thing. Learning from the natural world, that's the switch. That's the profound switch." -Janine Beynus, Biomimicry
Learn more at biomimicry.net
http://biomimicry.net/inspiring/

The Super Coolest Thing Ever

Remember to step back and appreciate the grandeur of what you do.

Recently attending a conference by Textile Exchange in Portland, Oregon, I listened to an amazing Nike bigwig - Adam - talk about the merits of sustainability at Nike. But Adam also brought up a point that was too good to not share.

He told a story where he was on the plane. The guy next to him was reading an article in a magazine about Nike releasing garments made from recycled water bottles. Thrusting the magazine into Adam's face, his eager neighbor exclaimed, "Have you heard about this bro? Water bottles into clothing?? That is the super coolest thing ever!"

At this point, Nike had been working on textiles from recycled water bottles for several years. Adam had been integral in this process, dealing with the growing pains of whether 50% waste or 20% waste was enough of a hurdle - or if zero waste was the only acceptable option. Hours and years of struggles with this a topic inspired less than a "just do it" feeling in the pit of Adam's stomach.

A little put off by his seat-buddy's overzealous introduction and feeling unamused with the subject, Adam leaned forward to respond when words suddenly hit him a little deeper -

That is the super coolest thing ever.

He thought: We make clothing out of water bottles. Something that didn't exist not too long ago. We found a way to recycle something hard on the environment and creating waste in our world. We are making a difference.

"You know what?" Adam conceded happily, "you're right. That is the super coolest thing ever."

This simple anecdote reminded me of how often when we work so hard towards a goal, churning on the problems and obstacles standing in our way for too long, we lose sight of how amazing and important the work we are doing really is. When you are feeling frustrated by minimal progress, staunch opposition, or just being stuck - let's step back and give our journey a chance to speak for itself.

The work we do is important - it will take years, many people, and lots of energy to take the little steps that eventually carry us over the finish line. The work we do is not easy - but the struggle makes us stronger and teaches us lessons for a better future. And, who knows? The work we do, when shown to an outsider - say, an excited dude on a place - might just be the super coolest thing ever.

Find out more about Nike uniforms made from discarded water bottles: http://www.ecouterre.com/nike-outfits-world-cup-teams-in-jerseys-made-from-recycled-bottles/
http://www.ecouterre.com/watch-how-nike-recycles-plastic-water-bottles-into-football-jerseys-video/

Connecting

Thursday and Friday of last week I had the opportunity to attend a great conference with my sustainability peers.  The International Society of Sustainability Professionals hosted their first annual conference in Portland Oregon last week.  I was inspired by the work that is occurring and felt supported and motivated to keep the work I am doing to continue strong.

I attended a few different lectures and workshops, but a couple of pieces stood out for me.

The first was - did you know the US Federal government is investing in sustainability, for instance renovating old energy inefficient buildings to be cleaner for employees to work in and to be more energy and water efficient.  This helps reduce our costs of operating as a country as well as reduce our dependance on energy.

I was also inspired on how to tell the sustainability story in a way that captures people's attention and gets them to act.  In his book "Don't be such a Scientist" Randy Olson talks about the need to arouse and fulfill in story telling, to tap into the emotional connection we have with each other to relay information.  This definitely got me thinking on how to tell stories in the future.

I also got the chance to see one of my favorite speakers talk again.  It was 7 years ago I heard Bob Willard speak in class while I was doing my master's of environmental studies.  He focuses on the business case for sustainability.  Over the years he has added to his tools for sustainability professionals help for organizational behavior change, because this is really what is at the core of sustainability.  The way we have been operating has created certain negative affects and we want to start to change that around.

Overall I get reminded by how many people are working in different facets of our entire system, and globally and I get excited that change is happening - right now as I type, more and more people are looking at their businesses, schools, churches, governments and saying we can do this smarter, better and take care of our planet and the people in our communities.