I wanted to take time today to give a shout out to someone doing something important and fantastic in the sustainability space today - and that would be Natalie, founder of Sustainably Chic (which you can find at http://www.sustainably-chic.com/).
I had the pleasure of connecting with Natalie over the phone last week, and her passion for sustainability in fashion is only matched by her immense energy put towards making a difference through her website and blog.
Before we spoke, I was already taken with her story (http://www.sustainably-chic.com/about/). To enter college as a fashion major and through the same curriculum that churns out fast fashion devotees by the drove, and instead be driven to make a difference in the way we choose our fashion and our expectations of the industry. Too often the fashion-sustainability relationship is seen as a push-pull, win-lose one. I love that Natalie sees opportunity to make better choices and learn.
Through her shop and blog, Natalie is rendering the world an incredibly valuable service; she is connecting people eager and interested in making sustainable choices in their fashion purchases with amazing businesses that have sustainability somewhere in their core values and in their products. While the blog tells you fascinating stories about these businesses and how they came to be, at the same time Sustainably Chic offers an irreplaceable database for people who want to make sustainable purchasing choices but don't know where to look. I highly encourage you go explore today!
Anyway, it was amazing to speak with Natalie, and I was only more convinced of how awesome her mission is and that she will achieve it. Instead of being frustrated she cannot jump the massive gap between where the industry is today and where we might wish it could be, she is content to make the move from fast to slow fashion patiently and with intention, one sustainably chic step at a time.
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